Draw & Code – Magic Leap Creators

Draw & Code

Draw & Code are proud to announce that we are official Magic Leap Creators. This means that we have been granted early access to the Magic Leap One headset and are currently engaging in R&D ahead of potential commercial work using the near fabled mixed reality device.

Why is this so exciting? We have long viewed the work of Magic Leap and other trailblazers in the AR and MR space as the next vital step in computing and it is a thrill to play a small role in the ongoing development of this new direction for technology.

https://www.youtube.com/watch?v=T0EQjyRENTY

Magic Leap Creators

As Draw & Code regulars will know, we have been acolytes of augmented reality since our inception. There have been a few platforms and devices that have got us as excited, but none have quite captured the imagination of the immersive tech community like Magic Leap.

Although we were able to try the technology before the public unveiling of the Magic Leap One Creators Edition headset, it took until this autumn for us to start working with it.

In the unboxing video here you will see our lead producer Becky Jones and marketing big mouth Phil Charnock finding their way around Magic Leap’s lush packaging – spoiler: it’s way too good for a dev kit!. For Becky it’s the first time seeing the whole Magic Leap package and for Phil it’s a first experience of the device, full stop. It’s safe to say they come away impressed…

Meanwhile, our creative technologist in-residence is, er, not in residence as John Keefe is over at LeapCon – the first Magic Leap developer conference. With announcements by Magic Leap tech partners such as Sennheiser (Draw & Code are official Ambeo AR developers too don’t you know) and creators such as Lucasfilm (they made an AR Porg game!) its sure to give us all the inspiration we need to make the ML One sing.

Picture of Phil

Phil

I’m the resident head of comms and partnerships here at Draw & Code. I work on strategy, sales, marketing and other vital areas at a studio that was founded on a dream and has spent the intervening decade trying to make that dream come true. I believe that immersive and interactive technologies are impacting on our lives and being in the epicentre of this industry makes every day a thrill.

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