SwapBots Bringing Toys to Life With AR

Children’s toys that burst to life with your smartphone or tablet through the magic of augmented reality.

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SwapBots are collectible toys that use augmented reality to create a spectacular, interactive video game world around a physical toy. By swapping pieces of the SwapBots, the player can influence in-game attributes. The player simply points their phone or tablet at the SwapBot toy to see it come to life as the digital animation is overlaid onto it. This style of combined physical and digital play is often referred to as connected play. SwapBots were conceived during a trip to the Augmented World Expo in 2015. 



Swapbots in Action

Swap the pieces of your Bots, to create a customised character with multiple super-powers!


Swapbots Toys

Scan your SwapBot into the exciting SwapBots video game, then watch it burst to life on your screen! 


SwapBots PLay

Play for hours on end within the SwapBots. It’s packed full with games, a battle mode, customisable environments

John Keefe co-founder of SwapBots comments, “We came up with the idea for SwapBots at a trade show back in 2015. As a studio we’d been developing immersive tech-infused products and installations projects for clients for several years – and we could see there was real scope to develop a new type of connected, playful product around augmented reality”.


Problem Solving

Work your way through multiple levels and mini-games, overcoming challenging obstacles!

Phsyical Learning

Work your way through multiple levels and mini-games, overcoming challenging obstacles!

All Ages

SwapBots can be enjoyed by people of all ages; we think you’ll love this just as much as kids (maybe even more).

Digital Learning

Harness the power of augmented reality and the magical world it unlocks!


SwapBots encourages physical play by making the toy the focus of the gameplay.


At pocket-money prices and no in-app purchases, SwapBots are safe and accessible to all.


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