AR, VR & XR IS SHAPING THE WAY WE WORK, PLAY & LEARN.
Discover how immersive technology is redefining how we interact with each other and the world around us.



How can immersive technology impact your business sector?
Draw & Code has been bringing AR, VR and XR to multiple sectors for over 10 years. Let's make our imagination your reality.
Architecture
Immersive technologies are providing a new way for architects to design buildings and interior spaces…
Automotive
From rapid prototyping of vehicle designs using virtual environments, to augmented reality showrooms…
Culture & Heritage
Enrich the experience of visitors by providing interactive exhibits, storytelling, and virtual tours…
Enterprise
From medical training simulations to manufacturing process improvements, XR innovations promise a brighter future…
Music & Entertainment
With developments in VR and AR, users are now able to engage with music, film, and entertainment in entirely new and interactive ways..
Education
By incorporating immersive tech into classrooms, educators can enhance students’ understanding of complex concepts and foster active learning…
Games
The key to immersive gaming lies in a mix of engaging storylines, compelling game flow, and stunningly realistic graphics…
Healthcare
From managing pain to improving memory care, immersive technology is providing an unparalleled level of interactivity and personalisation…
Marketing
By providing unique and memorable experiences, marketers can captivate their audience and create a lasting connection with their brand…
Retail
XR offers unique and enhanced shopping experiences, enabling retailers to provide personalised, and interactive experiences…
Sport
Enabling fans to watch games in a fully immersive environment, providing unique perspectives and access to real-time statistics…
Toys
The toy industry can leverage XR to create innovative and engaging toys that not only entertain but also educate and inspire children…
Global brands with innovative ideas assemble – Draw & Code’s case studies will inspire your own creative problem solving.









Over 150 projects completed for clients including Google, Sony, Mercedes, Red Bull, BBC, Warner Bros and many others.




Don’t just take our word for it, our clients love creating the future with us.
Here are a few questions that we get asked a lot, if you can’t find the answer here then maybe take a look at our learning zone. Or give us a shout here.
Which immersive tech solution is best for me?
This depends on your objectives, what kind of technology will work with your audience and other factors. If it’s complete immersion and engagement you want, then maybe VR will work. If it’s about maximum reach, the largest market could be found via the web. Our experts will guide you through the options and advise on what the best solution for you.
What kind of budget do I need?
Typically social filters and effects are at the lower end of the budget scale, a VR app may sit in the middle and a complex multi-faceted physical installation at the higher end. However, all of our projects are bespoke and we work closely with our clients to make the most of their budgets. No matter what size project you have in mind, we can make it work for you.
How long does it take to produce an immersive technology project?
Each project is unique and requires its own scope of work. On paper, a social media AR effect or filter may be quicker than a full VR game – but what if the former is pushing the boundaries of the technology and requires a programme of R&D while the latter is a proven concept? In that case it may not be so simple. Draw & Code’s projects have lasted anywhere between a week and a year. We’ll be able to provide you with a timeline of what you can expect from consultation all the way through to completion.
How can AR, VR or other emerging technologies enhance my organisation, product or brand?
There are several ways that technology can enhance your offer. Maybe it will allow your audience to be more engaged with your brand or to understand a product better. It could help enhance productivity in the workplace or aid learning. Being one-step ahead of the competition is important – investing in emerging technologies can pay dividends later down the line. With Draw & Code, we will only ever recommend using a particular technology if there is a benefit associated with doing so.
What are some of the challenges of adopting emerging tech?
There are plenty of challenges posed by adopting emerging technology. In complex technology projects, getting a true understanding and buy-in across an organisation can be a challenge. We work with your team to inform stakeholders about emerging technologies, we look at your challenges and we help you to identify the technologies that can of most benefit to the challenges you face.
Is all of your work done in-house?
Draw & Code’s talented team have a wonderful medley of expertise, skills and experience. As our name implies, we have designers, developers and everything between including project managers, audio producers, animators, commercial analysts and even a build department. A majority of our projects are completed in-house but we are always open to the power of collaboration if a trusted partner brings something unique to the table. In fact, in many ways our clients are our number one collaborators – we treat all our relationships like that.
Where can I find an explainer of industry terms?
Our Learning Zone section explains the technologies we work with, what they can do and how different sectors are utilising them. If you can’t find the answers you are seeking there, drop us a line and we’ll be your guide.
Which industries are using XR and immersive technology?
It may amaze you where this technology is used. Healthcare, manufacturing, the arts, theme parks, retail, museums and many, many more industries are embracing XR. It may be easier to find places it’s yet to touch!
What's superior AR or VR?
Oh come on, not this again! Some may argue they are two sides of the same coin and use a lot of the same techniques and tools to make magic happen. You can find more info on the different types of immersive technology that we deploy in our Learning Zone.
Draw & Code's creative mastery of emerging tech has elevated our content to another level.
Fiona Philpott Director of Exhibitions, National Museums Liverpool