Immerse Yourself in Augmented Reality

Get ready to be captivated by the limitless possibilities of AR in enhancing museums, marketing campaigns, and brand immersion.

150+ Completed Projects
8th Wall Partner
The Telly Awards

Immerse yourself in a seamless blend of reality and imagination with Draw & Code‘s Augmented Reality (AR) solutions. We bring static environments to life, creating interactive, dynamic experiences for museums, marketing campaigns, and brand immersion. Discover the limitless possibilities of our cutting-edge technology and creative storytelling.


Draw & Code boasts a decade working with immersive and metaverse tech including VR, AR, games and installations. Over 150 projects completed for clients including Google, Sony, Mercedes, Red Bull, BBC, Warner Bros and many others. Liverpool HQ, R&D studio in Malta, US studio opens 2023.

Mercedes Immersive Experience
Augmented Pyramid
Augmented App
AR Headset

Available smart devices can use advanced AR apps


AR Snapchat images created per day [snap inc]


Average engagement of web AR campaigns [8th wall]


Estimated number of mobile AR users by 2024


Augmented Reality (AR) has a wide range of applications across various industries. Here  are some examples of how AR is being used in different sectors


AR campaigns create engaging and interactive experiences for consumers, such as AR product demonstrations, virtual try-ons, and immersive brand storytelling.


AR provides hands-free guidance for assembly and maintenance tasks, reducing errors and improving efficiency on the factory floor.


AR enhances gaming experiences by overlaying digital elements onto the real world, as seen in popular games like Pokémon Go and AR escape rooms.


AR enables virtual property tours, allowing potential buyers or renters to visualize and explore properties before visiting them physically.


AR allows customers to visualize products in a real-world context, try on virtual clothing, or preview furniture placement in their homes.


AR enhances learning experiences by bringing subjects to life through interactive 3D models, virtual field trips, and gamified educational content.


AR enhances tourist experiences by offering interactive guides, historical overlays, and immersive storytelling at landmarks and cultural sites.


AR provides hands-free guidance for assembly and maintenance tasks, reducing errors and improving efficiency on the factory floor.


AR assists in medical training, surgical simulations, and providing real-time guidance during procedures. It also enables patient education and visualization of medical data.

  • Innovation is in our DNA
  • Full-service interactive product development team.
  • Agile development techniques led by expert producers.
  • Designers, developers, audio, production, QA - all in-house.
  • Experience of events, major video game franchises and more.
  • Documentation and on-site support if required.
Mercedes AR

Agile R&D focused studio with a team of 55+ XR industry professionals based in our studios in the UK, US and Malta.

  • AR 8th Wall partner, AR Foundation experts.
  • Audio Dolby, Sennheiser, Bose.
  • Mixed Reality Magic Leap, Hololens, Nreal.
  • Motion Capture Rokoko, Move AI.
  • Projection Projection mapping experts.
  • Virtual Production Mentorship from ILM.
Benefits of Virtual Reality

Draw & Code works in close partnership with some of the world’s leading brands and technologies to deliver an unmatched Augmented Reality (AR) service. By collaborating with renowned industry players, we bring together expertise, creativity, and advanced technology to create exceptional AR experiences.

John Keefe

John Keefe

Co-Founder & CTO

  • 20 years interactive development experience who is cited as a global leader in immersive tech.
  • 11 years Unity 3D game engine experience and a contributor to official Unity best-practice.
  • Co-inventor of two AR patents.
Andy Cooper

Andy Cooper

Co-Founder & Technology Director

  • 15 years commercial design, animation and games experience
  • Led successful apps and immersive installations for blue-chip clients with audiences of millions.
  • Creative lead on UK’s most attended ticketed show of 2018 (Terracotta Warriors).
Spencer Crossley

Spencer Crossley


  • Senior games executive who has held positions with Warner Bros, Sony PlayStation and Hasbro.
  • Developing products with global entertainment IP holders including Lego, Disney, Marvel and DC across franchises such as Harry Potter, Games of Thrones and Star Wars.

Global brands with innovative ideas assemble – Draw & Code’s case studies will inspire your own creative problem solving.


Over 150 projects completed for clients including Google, Sony, Mercedes, Red Bull, BBC, Warner Bros and many others.


Here are a few questions that we get asked a lot, if you can’t find the answer here then maybe take a look at our learning zone.  Or give us a shout here.

This depends on your objectives, what kind of technology will work with your audience and other factors. If it’s complete immersion and engagement you want, then maybe VR will work. If it’s about maximum reach, the largest market could be found via the web. Our experts will guide you through the options and advise on what the best solution for you. 

Typically social filters and effects are at the lower end of the budget scale, a VR app may sit in the middle and a complex multi-faceted physical installation at the higher end. However, all of our projects are bespoke and we work closely with our clients to make the most of their budgets. No matter what size project you have in mind, we can make it work for you.

Each project is unique and requires its own scope of work. On paper, a social media AR effect or filter may be quicker than a full VR game – but what if the former is pushing the boundaries of the technology and requires a programme of R&D while the latter is a proven concept? In that case it may not be so simple. Draw & Code’s projects have lasted anywhere between a week and a year. We’ll be able to provide you with a timeline of what you can expect from consultation all the way through to completion.

There are several ways that technology can enhance your offer. Maybe it will allow your audience to be more engaged with your brand or to understand a product better. It could help enhance productivity in the workplace or aid learning. Being one-step ahead of the competition is important – investing in emerging technologies can pay dividends later down the line. With Draw & Code, we will only ever recommend using a particular technology if there is a benefit associated with doing so.

There are plenty of challenges posed by adopting emerging technology. In complex technology projects, getting a true understanding and buy-in across an organisation can be a challenge. We work with your team to inform stakeholders about emerging technologies, we look at your challenges and we help you to identify the technologies that can of most benefit to the challenges you face.

Draw & Code’s talented team have a wonderful medley of expertise, skills and experience. As our name implies, we have designers, developers and everything between including project managers, audio producers, animators, commercial analysts and even a build department. A majority of our projects are completed in-house but we are always open to the power of collaboration if a trusted partner brings something unique to the table. In fact, in many ways our clients are our number one collaborators – we treat all our relationships like that.

Our Learning Zone section explains the technologies we work with, what they can do and how different sectors are utilising them. If you can’t find the answers you are seeking there, drop us a line and we’ll be your guide.

It may amaze you where this technology is used. Healthcare, manufacturing, the arts, theme parks, retail, museums and many, many more industries are embracing XR. It may be easier to find places it’s yet to touch!

Oh come on, not this again! Some may argue they are two sides of the same coin and use a lot of the same techniques and tools to make magic happen. You can find more info on the different types of immersive technology that we deploy in our Learning Zone.

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