[Augmented]
Use the magic of augmented and mixed reality to bring the virtual and the real world together.
[Virtual]
Step inside another world, either with a VR headset or using the latest video game techniques.
[Immersive]
Utilising a range of theatrical techniques, we can bring your spaces and attractions to life live never before.
[R&D]
Our dedicated R&D studio is at the heart of Draw & Codes innovative approach to developing products.
INNOVATION IS IN OUR DNA
why draw & Code?
Draw & Code is one of the most experienced studios in the world at designing for metaverse technology. Our projects are typically built in partnership with global brands, venues or artists with significant followings, this enables us to showcase this technology to large, diverse audiences.

AWARD WINNING INNOVATION
With two industry patents and numerous awards for our pioneering work, Draw & Code continues to lead the way in XR.

WE CREATE, DESIGN & BUILD
Our in-house R&D, production, build and creative teams artfully delivers from consultation straight through to a polished result.

150+ PROJECTS COMPLETED
Our clients list is made up of some of the worlds biggest brands from the BBC, Mercedes, Google, Red Bull and Sony to name a few.

OVER 10 YEARS IN BUSINESS
We have been around for over 10+ years delivering XR and games to large audiences. We are great at telling stories.
EXPERIMENT, CREATE AND PLAY
Draw & Code is one of the most experienced studios in the world at designing for metaverse technology. Our projects are typically built in partnership with global brands, venues or artists with significant followings, this enables us to showcase this technology to large, diverse audiences.

[HIGH IMPACT XR CAMPAIGNS]
- Create impactful and engaging activations that drive footfall and engagement for your brand
- Draw & Code’s Sony Music AR campaigns yielded millions of impressions.
- Talk to us about high ROI campaigns that drive engagement.

[SPECTACULAR EVENTS]
- You have one chance to get events right; our experience helps you to make an impact.
- The UK’s most successful ticketed show of any kind in 2018 featured our immersive installations.
- Leverage the latest tech with help from Draw & Code’s experts.

[R&D FACILITY]
- Draw & Code Labs’ agile team allows innovation-hungry brands to harness emerging tech
- Benefit from the same specialist R&D facilities used by Google, LFC, Philips, and more.
- Let us help tell your story and turn your ideas into reality.
Global brands with innovative ideas assemble – Draw & Code’s case studies will inspire your own creative problem solving.









Over 150 projects completed for clients including Google, Sony, Mercedes, Red Bull, BBC, Warner Bros and many others.




Don’t just take our word for it, our clients love creating the future with us.
get in touch
we love telling stories let's tell yours
Here are a few questions we get asked a lot, if you can’t find the answer here then maybe take a look at our learning zone. Or give us a shout here.
Which immersive tech solution is best for me?
This depends on your objectives, what kind of technology will work with your audience and other factors. If it’s complete immersion and engagement you want, then maybe VR will work. If it’s about maximum reach, the largest market could be found via the web. Our experts will guide you through the options and advise on what the best solution for you.
What kind of budget do I need?
Typically social filters and effects are at the lower end of the budget scale, a VR app may sit in the middle and a complex multi-faceted physical installation at the higher end. However, all of our projects are bespoke and we work closely with our clients to make the most of their budgets. No matter what size project you have in mind, we can make it work for you.
How long does it take to produce an immersive technology project?
Each project is unique and requires its own scope of work. On paper, a social media AR effect or filter may be quicker than a full VR game – but what if the former is pushing the boundaries of the technology and requires a programme of R&D while the latter is a proven concept? In that case it may not be so simple. Draw & Code’s projects have lasted anywhere between a week and a year. We’ll be able to provide you with a timeline of what you can expect from consultation all the way through to completion.
How can AR, VR or other emerging technologies enhance my organisation, product or brand?
There are several ways that technology can enhance your offer. Maybe it will allow your audience to be more engaged with your brand or to understand a product better. It could help enhance productivity in the workplace or aid learning. Being one-step ahead of the competition is important – investing in emerging technologies can pay dividends later down the line. With Draw & Code, we will only ever recommend using a particular technology if there is a benefit associated with doing so.
What are some of the challenges of adopting emerging tech?
There are plenty of challenges posed by adopting emerging technology. In complex technology projects, getting a true understanding and buy-in across an organisation can be a challenge. We work with your team to inform stakeholders about emerging technologies, we look at your challenges and we help you to identify the technologies that can of most benefit to the challenges you face.
Is all of your work done in-house?
Draw & Code’s talented team have a wonderful medley of expertise, skills and experience. As our name implies, we have designers, developers and everything between including project managers, audio producers, animators, commercial analysts and even a build department. A majority of our projects are completed in-house but we are always open to the power of collaboration if a trusted partner brings something unique to the table. In fact, in many ways our clients are our number one collaborators – we treat all our relationships like that.
Where can I find an explainer of industry terms?
Our Learning Zone section explains the technologies we work with, what they can do and how different sectors are utilising them. If you can’t find the answers you are seeking there, drop us a line and we’ll be your guide.
Which industries are using XR and immersive technology?
It may amaze you where this technology is used. Healthcare, manufacturing, the arts, theme parks, retail, museums and many, many more industries are embracing XR. It may be easier to find places it’s yet to touch!
What's superior AR or VR?
Oh come on, not this again! Some may argue they are two sides of the same coin and use a lot of the same techniques and tools to make magic happen. You can find more info on the different types of immersive technology that we deploy in our Learning Zone.
Draw & Code's creative mastery of emerging tech has elevated our content to another level.
Fiona Philpott Director of Exhibitions, National Museums Liverpool