virtually, any thing is possible

VR (Virtual Reality) takes audiences into completely digital environments. Whether a fantasy world or a faithful recreation of reality, our 3D team does it all.

Dive into an extraordinary universe with Draw & Code’s VR (Virtual Reality) experiences. We transcend the constraints of the physical world by crafting immersive compelling adventures for games, educational platforms, virtual tours and more. Uncover the infinite wonders of our award winning  technology fused with creative story telling to bring your brand to life.

DRAW & CODE // virtual reality developer studio

Virtual worlds in video games or VR headsets take the user into a completely digital environment. Video game crossovers with music and culture are now commonplace.VR headsets are being produced by Meta, Apple, Sony, Samsung, HTC and more tech giants as the medium gathers momentum.

D&C Show Stand
All We Are VR
Terracotta Immersives Mausoleum

Market potential for metaverse technologies by 2024

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Predicted five year growth rate in AR/VR.

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AR/VR games market is predicted valued by 2028


Number of active VR installs by the end of 2024


Virtual Reality (VR) has a wide range of applications across various industries. Here  are some examples of how VR is being used in different sectors


VR is being used for surgical training, patient treatment, and rehabilitation. For instance, doctors can simulate surgical procedures to practice before performing actual operations. 


VR is revolutionising learning by creating immersive, interactive educational content. For example, students can take virtual field trips to historical sites or explore the inner workings of a cell in biology class.

Real Estate

VR is used to create virtual property tours, allowing potential buyers or renters to explore properties remotely. This not only saves time but can also broaden the market reach of a listing.


VR enables virtual tours of destinations, hotels, or attractions, giving potential visitors a taste of the experience before they book, enhancing marketing efforts.


Companies use VR to create virtual showrooms For instance, furniture retailers let customers see how a piece would look in their homes before making a purchase.


VR is used for creating virtual walkthroughs of building designs. This helps clients and builders spot potential design issues early in the process, saving time and money.


VR provides safe, controlled environments for training in industries like aviation, military, and emergency services. For instance, pilots can train for emergency scenarios using VR.


Car manufacturers use VR for designing and prototyping vehicles. Customers can also ‘test drive’ cars in a variety of conditions using VR to enhance safety in a controlled and risk free environment


The games and movie industries use VR to create immersive experiences, increasing viewer engagement. VR concerts, art exhibitions, and other cultural experiences are also growing in popularity.

  • FULLY IMMERSIVE EXPERIENCES VR (virtual reality) completely immerses the user in a 3D environment using a headset, MR (mixed reality) uses a headset to overlay virtual content onto the real world.
  • UNPRECEDENTED ENGAGEMENT If you are looking for high engagement, there is nothing more involving and stimulating than the complete immersion offered by VR.
  • LEADING THE WAY Draw & Code have produced headset-based immersive experiences for Mercedes, Philips, Manchester International Festival and The Royal Shakespeare Company.
  • UNLIMITED POSSIBILITY Discover the infinite potential of our VR solutions, carefully crafted to revolutionise sectors such as education, healthcare, tourism, and more. With Draw & Code, envision a future that's limited only by imagination.
Mercedes AR

Step into a world beyond reality with Draw & Code’s Virtual Reality (VR) experiences. Our agile development process, powered by our dedicated in-house team, enables us to create captivating, immersive adventures that redefine the boundaries of the physical world. 

  • Unrivalled Popularity Video games as a medium are culturally vital and proven to appeal to broad demographics.
  • Agile Production Draw & Code’s agile production team can bring years of experience on mobile, console and PC development to your project.
  • GAMES STUDIOS VR and AR games are being produced by a majority of major studios. With Apple and Meta onboard the interest is only going one way.
  • GLOBAL MARKET 171M active VR users, 2B regular gamers and 28 million fans in a VR concert.
Benefits of Virtual Reality

Our in-house team innovates tirelessly, deploying agile development strategies to create engaging, dynamic games that transport players into compelling narratives and exciting challenges. With each VR game from Draw & Code, you embark on a unique journey, exploring fantastic worlds and adventures. Dive into the limitless possibilities of our VR games universe and experience games like never before.

John Keefe

John Keefe

Co-Founder & CTO

  • 20 years interactive development experience who is cited as a global leader in immersive tech.
  • 11 years Unity 3D game engine experience and a contributor to official Unity best-practice.
  • Co-inventor of two AR patents.
Andy Cooper

Andy Cooper

Co-Founder & Technology Director

  • 15 years commercial design, animation and games experience
  • Led successful apps and immersive installations for blue-chip clients with audiences of millions.
  • Creative lead on UK’s most attended ticketed show of 2018 (Terracotta Warriors).
Spencer Crossley

Spencer Crossley


  • Senior games executive who has held positions with Warner Bros, Sony PlayStation and Hasbro.
  • Developing products with global entertainment IP holders including Lego, Disney, Marvel and DC across franchises such as Harry Potter, Games of Thrones and Star Wars.

Global brands with innovative ideas assemble – Draw & Code’s case studies will inspire your own creative problem solving.


Over 150 projects completed for clients including Google, Sony, Mercedes, Red Bull, BBC, Warner Bros and many others.


Here are a few questions that we get asked a lot, if you can’t find the answer here then maybe take a look at our learning zone.  Or give us a shout here.

This depends on your objectives, what kind of technology will work with your audience and other factors. If it’s complete immersion and engagement you want, then maybe VR will work. If it’s about maximum reach, the largest market could be found via the web. Our experts will guide you through the options and advise on what the best solution for you. 

Typically social filters and effects are at the lower end of the budget scale, a VR app may sit in the middle and a complex multi-faceted physical installation at the higher end. However, all of our projects are bespoke and we work closely with our clients to make the most of their budgets. No matter what size project you have in mind, we can make it work for you.

Each project is unique and requires its own scope of work. On paper, a social media AR effect or filter may be quicker than a full VR game – but what if the former is pushing the boundaries of the technology and requires a programme of R&D while the latter is a proven concept? In that case it may not be so simple. Draw & Code’s projects have lasted anywhere between a week and a year. We’ll be able to provide you with a timeline of what you can expect from consultation all the way through to completion.

There are several ways that technology can enhance your offer. Maybe it will allow your audience to be more engaged with your brand or to understand a product better. It could help enhance productivity in the workplace or aid learning. Being one-step ahead of the competition is important – investing in emerging technologies can pay dividends later down the line. With Draw & Code, we will only ever recommend using a particular technology if there is a benefit associated with doing so.

There are plenty of challenges posed by adopting emerging technology. In complex technology projects, getting a true understanding and buy-in across an organisation can be a challenge. We work with your team to inform stakeholders about emerging technologies, we look at your challenges and we help you to identify the technologies that can of most benefit to the challenges you face.

Draw & Code’s talented team have a wonderful medley of expertise, skills and experience. As our name implies, we have designers, developers and everything between including project managers, audio producers, animators, commercial analysts and even a build department. A majority of our projects are completed in-house but we are always open to the power of collaboration if a trusted partner brings something unique to the table. In fact, in many ways our clients are our number one collaborators – we treat all our relationships like that.

Our Learning Zone section explains the technologies we work with, what they can do and how different sectors are utilising them. If you can’t find the answers you are seeking there, drop us a line and we’ll be your guide.

It may amaze you where this technology is used. Healthcare, manufacturing, the arts, theme parks, retail, museums and many, many more industries are embracing XR. It may be easier to find places it’s yet to touch!

Oh come on, not this again! Some may argue they are two sides of the same coin and use a lot of the same techniques and tools to make magic happen. You can find more info on the different types of immersive technology that we deploy in our Learning Zone.

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