AR, MR, VR CASE STUDY
MERCEDES IMMERSIVE ROADSHOW
WHEN MERCEDES WENT XR, THEY WENT BIG WITH MIXED REALITY, MOTION PLATFORM VR & MOBILE AR.
[AUTO XR EXPERIENCE]
The Mercedes-Benz adVANce roadshow headed out to tour the UK with a fantastic reaction from the German firm’s top brass including their new CEO. Here was a client who was willing to embrace the full spectrum of XR and wanted to see the latest technology used to tell the story.
As one of the first Magic Leap experiences to use a bespoke physical set to anchor the action, this was technically and creatively a very satisfying project to get our teeth into.