Philips Displays’ Magic Leap Experience Debuts

Draw & Code are thrilled to announce our collaboration with Philips Displays on an exciting mixed and augmented reality installation. Developed especially for ISE 2019, the A/V industry’s premier trade show held in Amsterdam, this is the first commercial project utilising Magic Leap to leave the confines of the Draw & Code studio.

It is also the first use of Magic Leap technology with a screen brand and is accompanied by an app created in ARKit that is intended as a practical toolkit for the A/V industry.

The team at Philips Displays will be showcasing their latest products using sophisticated immersive technology, their vision is to pair the creative and the practical to offer each visitor to the Philips ISE stand two ways to interact with the stand.

The first utilises Magic Leap One, the latest mixed reality headset, to deliver a playful brand engagement experience. The second harnesses mobile augmented reality to offer a toolkit for potential Philips customers that can help them find the right screens for their needs.

Magic Leap Experience

The Magic Leap One headset is a sensation in the immersive technology world and is rarely seen outside of secretive design studios. Visitors to the Philips stand will be able to wear the headset and interact with playful scenes that take Philips’ brand, ethos and products as inspiration. The visitor is then invited to view a ‘portal’ into four different scenarios where Philips screens are commonly used to bring them right back to the real world.

Also debuting at ISE is a second immersive Philips experience, this time using tablets to deliver a fully functional augmented reality toolkit to aid buying decisions.

Using the device’s camera, the app can measure a space and allow the user to find the right screen for it. The app can even automatically populate the space with screens, allowing you to configure a video wall set-up without climbing a ladder or even using a tape measure at all.

Built using Apple’s ARKit and the ever versatile Vuforia, measurement apps are very much consumer AR at its most utilitarian and useful.

Draw & Code co-founder Andy Cooper says, “The brief was the ideal blend of the fantastic with the functional and as Philips are all about innovative display technologies, it seemed apt to use exciting visual tech such as Magic Leap to explore their offering at ISE.”

If you are in Amsterdam for ISE 2019 you can find the Philips Displays mixed reality experience at stand 10-K170.

Picture of Phil


I’m the resident head of comms and partnerships here at Draw & Code. I work on strategy, sales, marketing and other vital areas at a studio that was founded on a dream and has spent the intervening decade trying to make that dream come true. I believe that immersive and interactive technologies are impacting on our lives and being in the epicentre of this industry makes every day a thrill.

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