Draw & Code Titles Available for Merge Cube

The team at Draw & Code have delivered two launch titles for Merge’s new augmented reality toy and game system the Merge Cube. Defuse puts a ticking bomb into the hands of the player while Snake Attack is a challenging three dimensional puzzler inspired by the mobile classic Snake.

The games are part of the family-friendly array of mini-games and educational experiences, produced using Merge’s SDK, that are available to download for free from the Merge Miniverse (www.MINIVERSE.io). Both Defused and Snake Attack are designed to be instantly accessible to players, using simple play concepts and intuitive control methods that invite the user to explore the Merge Cube’s unique take on the video game interface.

Draw & Code are but one of a tiny handful of developers in the world with prior experience of a video game controlled and displayed on the surface of a cube-shaped toy. As many of you will know, we are currently producing SwapBots, an augmented reality toy and video game that will be available later in 2017. Having originally met the brains behind Merge a few years ago at the Augmented World Expo (AWE) it was logical for us to get involved in a platform that parallels the direction that we see this technology heading in.

“Kids will be able to learn, play, and explore in entirely new ways. From games to puzzles to learning adventures, the Merge Cube and the apps built for it open a new world of holographic play,” said Merge VR founder Franklin Lyons. “The Draw & Code team is on the forefront of creating amazing AR experiences—we’re happy and excited to be working with them to bring these new forms of play to people around the world.”

The Merge Cube was released to the public in August 2017 and aims to blend the latest high-tech mixed reality techniques with the accessibility of mobile apps. With a low retail price of $14.99 and availability at Walmart, the world’s largest retailer, the Merge Cube is ideally paired with the Merge VR/AR Goggles.

“Holding a hologram in your hand can be a profound experience,” said Lyons. “We’re merging the physical and the digital in a natural, intuitive way. The Merge Cube comes to life in your hands, and the possibilities of what it can be are limitless. This is a really exciting opportunity for developers to create entirely new experiences.”

Draw & Code have previously created AR and MR re-interpretations of other classic games such Space Invaders and Pacman, finding that using new versions of familiar gameplay mechanics and scenarios is a one way of introducing gamers to new technology.

“Snake will forever be associated with the earliest days of phone-based games and our homage to it takes things up a level by splitting the action between the six sides of the Merge Cube,” says Andy Cooper, Draw & Code co-founder. “We have all seen the tension-laden bomb scenes in action movies – with Defuse it’s up to you to solve the puzzle and stop the ticking bomb you are holding.”

The emergence of XR in games has primarily focused on expensive hardware, but Merge offers a sophisticated new way to interact with software that is positioned to appeal to a wide age range and at an accessible price.

“The Merge Cube is a rare opportunity for developers to help shape a whole new way of interacting with digital content,” says John Keefe, Draw & Code co-founder, “For Draw & Code it is a thrill to work so closely with Merge as their latest product comes to market.”

The emergence of XR in games has primarily focused on expensive hardware, but Merge offers a sophisticated new way to interact with software that is positioned to appeal to a wide age range and at an accessible price.

Phil

Phil

I’m the resident head of comms and partnerships here at Draw & Code. I work on strategy, sales, marketing and other vital areas at a studio that was founded on a dream and has spent the intervening decade trying to make that dream come true. I believe that immersive and interactive technologies are impacting on our lives and being in the epicentre of this industry makes every day a thrill.

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