Why is AR Gaming Good: Unveiling the Benefits for Players and Developers

Augmented reality (AR) gaming has emerged as a popular trend in the world of interactive entertainment. This innovative technology combines the excitement of gaming with the user’s real-world environment, effectively blurring the line between the virtual and the real.

AR games have gained widespread attention due to their unique gameplay mechanics and immersive qualities, making them an important topic of discussion in the realm of modern video games.

One of the advantages of AR gaming is its ability to utilise the user’s surroundings, offering a more engaging experience than traditional gaming methods.

AR games often use geolocation and 3D tracking to add an extra layer of innovation and creativity, transforming a player’s physical environment into a dynamic and captivating gaming landscape.

As a result, players can explore and interact with their surroundings in exciting new ways, which adds to the overall enjoyment and longevity of the game.

In addition to its interactive nature, another key benefit of AR gaming is its accessibility. Unlike virtual reality (VR) gaming, which often requires specific hardware and dedicated spaces, AR gaming can usually be experienced using a smartphone or tablet, making it more widely available to a broader range of players.

This ease of access, combined with the unique gameplay mechanics, positions AR as an increasingly attractive option for gamers of all ages and interests.

AR Gaming: The Basics

Brief History

The world of gaming has seen significant advancements over the years, with Augmented Reality (AR) gaming being one of the most innovative additions.

AR gaming shot to fame in 2016 when Niantic Inc. launched the widely popular game, Pokemon Go. Before this, only technology enthusiasts were aware of AR and its potential applications. Since then, AR gaming has continued to evolve and become more popular.

How AR Gaming Works

AR gaming is the integration of game visual and audio content within a user’s real-time environment. Unlike Virtual Reality (VR) gaming, which requires a separate room or confined area to create an immersive environment, AR gaming uses the existing surroundings as a playing field, creating an engaging and interactive experience for users.

Current AR gaming platforms utilise smartphones or tablets to experience the augmented world. However, many users argue that holding a mobile device is not ideal for AR gaming, and there is an increasing demand for more advanced technologies to improve the gaming experience, such as AR glasses or headsets.

Key features of AR gaming include:

  • Real-time Interaction: AR gaming allows players to interact with both the digital and physical environments simultaneously.
  • Location-based Gameplay: Many AR games use a player’s geographic location to present challenges and tasks, making the gaming experience more immersive and personal.
  • Ease of Navigation: AR gaming can help players navigate more easily within the game environment. For example, an AR game may involve finding hidden characters at different physical locations, making the exploration more engaging and interactive.

Overall, AR gaming provides a unique and immersive gaming experience by blending the virtual and physical worlds in real-time, opening up a new realm of possibilities within the gaming industry. While AR gaming is still relatively new and evolving, it has already made a significant impact on how people experience and engage with games.

Benefits of AR Gaming

Increased Engagement

Augmented Reality (AR) games offer enhanced engagement by merging the digital and the real world. With AR, players interact with game elements placed in their physical environment, making the gaming experience more dynamic and captivating.

The immersive nature of AR games fosters a greater sense of presence, encouraging players to invest more time and effort into the game. Studies have shown that immersive gaming experiences can lead to increased player retention and overall satisfaction.

Improved Social Interaction

AR gaming can promote social interactions by encouraging players to explore their surroundings and collaborate with others. In comparison to traditional gaming experiences, AR games often involve group activities, shared objectives, and real-life connections.

A notable example is Pokemon Go, which sparked a global phenomenon of players gathering in public areas to catch Pokemon together and participate in group battles. These shared experiences strengthen the sense of community and friendship among gamers.

Immersive Learning

AR gaming can also provide an opportunity for immersive learning experiences. By incorporating real-world scenarios and environments, AR games support the development of various skills, such as problem-solving, decision-making, and spatial awareness.

Additionally, AR can create unique educational experiences that would be difficult to replicate in traditional learning environments.

For instance, AR games can facilitate historical recreations, allowing players to explore detailed 3D replicas of ancient cities or participate in historical events. This innovative approach to learning makes gaining knowledge more enjoyable, engaging, and memorable.

Popular AR Gaming Applications

Pokémon GO

Pokémon GO took the world by storm when it was released in 2016. This location-based AR game allows players to catch, train, and battle with Pokémon in real-world locations. The game utilises the player’s smartphone GPS and camera to integrate digital creatures into surrounding environments.

Pokémon GO has been credited for encouraging players to explore their neighbourhoods, exercise, and socialise with fellow gamers.


Ingress, developed by Niantic before Pokémon GO, is another popular location-based AR game. Players join one of two factions, competing to uncover and claim virtual portals situated at real-world locations.

The game relies on GPS data, and players must physically visit these portals to interact with them in the game. Ingress encourages teamwork, collaboration, and exploration as players work together to control the virtual world.

Zombies, Run!

Zombies, Run! is an innovative AR game designed to make running more exciting and engaging. The game immerses players in a post-apocalyptic world overrun by zombies, where they must complete missions and gather supplies while avoiding the undead.

The game uses the player’s location data and audio cues to create an immersive running experience.

Some of the popular features include:

  • Personalised running missions
  • Integration of the player’s music playlists
  • Fitness tracking and statistics

Zombies, Run! has garnered positive reviews for motivating players to exercise regularly and making the running experience more enjoyable.

These popular AR gaming applications have demonstrated the potential of augmented reality in the gaming industry. By integrating digital content into real environments, these games engage players in new and exciting ways that traditional gaming formats may not offer.

Future of AR Gaming

Upcoming Technologies

Advancements in technology are paving the way for the future of Augmented Reality (AR) gaming. One of the primary concerns for current AR gamers is the limitation of using a smartphone or tablet as the primary device for experiencing the augmented world.

To address this issue, companies are developing dedicated AR devices, such as headsets and glasses, to offer a more immersive and seamless gaming experience.

Another area where AR gaming is set to benefit is the integration of Artificial Intelligence (AI). AI will allow game developers to create more realistic and adaptive virtual environments, enhancing the overall experience for players.

Moreover, the implementation of 5G technology will boost the AR gaming industry with reduced latency and faster connections, enabling more simultaneous players and smoother gameplay.

Potential Market Growth

The future of AR gaming is also promising from an economic standpoint. As more people gain access to AR devices and innovative technologies continue to develop, the market is predicted to grow. This growth will attract investments that will fuel further advancements in AR gaming technology.

Additionally, the emergence of the Metaverse, which is a virtual universe where users can interact with digital content and each other, offers a significant opportunity for AR gaming to thrive.

With the integration of ground-breaking technologies like AI, AR/VR, and cloud gaming, the gaming industry is set to undergo a profound transformation, and AR gaming is poised to play a significant role in that shift.

By keeping up with technological advancements and meeting the evolving demands of gamers, the future of AR gaming looks bright, with promising innovations and an expanding market on the horizon.

Challenges in AR Gaming

Privacy and Security Issues

One of the primary concerns with augmented reality gaming is the potential for privacy and security issues. As AR games often require access to location services and camera functionalities, the possibility of data abuse or breaches can be a significant concern.

Furthermore, the unauthorised collection of sensitive personal information might lead to identity theft and unwanted surveillance. Companies developing AR games must invest in stringent privacy and security measures to ensure the data collected remains secure and is collected only with user consent.

Technical Limitations

AR gaming is still a relatively new field, yet there are several technical limitations that game developers must face. One of these is the limited field of view, which can negatively impact the gaming experience. One in three AR gamers find holding a mobile device insufficient for AR gaming.

When it comes to hardware, AR gaming on smartphones and tablets lacks the required processing power and battery capacity to support complex and immersive experiences, which may affect gameplay quality.

Developers are also challenged with ensuring consistency, as AR games must work seamlessly across various platforms, devices and operating systems.

Lastly, engaging with the user’s environment in real-time can pose challenges when considering that different users will have different surroundings.

This may impact game design and limit the scope of content that can be included, as developers must cater to various external factors to ensure an enjoyable and balanced gaming experience for all players.

Picture of Phil


I’m the resident head of comms and partnerships here at Draw & Code. I work on strategy, sales, marketing and other vital areas at a studio that was founded on a dream and has spent the intervening decade trying to make that dream come true. I believe that immersive and interactive technologies are impacting on our lives and being in the epicentre of this industry makes every day a thrill.

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