What is Virtual Tourism and Who Can It Help

Virtual tourism is an innovative way to explore destinations and experience travel without physically being present in a particular location.

Utilising digital technologies, such as virtual reality and augmented reality, virtual tourism allows individuals to immerse themselves in the sights, sounds, and atmospheres of various places around the world.

This form of tourism is proving to be helpful for various groups of people who are unable to travel for different reasons. Individuals with physical disabilities, financial constraints, or time limitations can greatly benefit from virtual tourism.

Additionally, this technology can also assist in educational and cultural learning, creating opportunities for people to discover and understand diverse cultures and histories without leaving their homes.

With continual advancements in technology, virtual tourism is set to grow in popularity and accessibility.

As more destinations and experiences become available on virtual platforms, the benefits of this alternative form of travel will become increasingly appealing to a wider range of individuals searching for unique and convenient ways to satisfy their wanderlust.

What is Virtual Tourism?

Virtual tourism refers to the use of digital technology, such as virtual reality (VR) and augmented reality (AR), to explore and experience diverse locations and cultures without physically travelling to those destinations.

It often involves the use of immersive platforms and applications that provide realistic 3D simulations, allowing users to virtually walk through cities, landmarks, museums, or natural wonders.

There are various approaches to virtual tourism, such as:

  • VR headset applications: Users can wear VR headsets to experience immersive 360-degree views and interactions with digital environments.
  • Web-based applications: These browser-based platforms allow users to virtually explore destinations using their computers, smartphones, or tablets.
  • Live-guided tours: Online tour operators connect tourists with local guides who lead them through virtual visits to cities, cultural attractions, and historical sites via video communication platforms.

Virtual tourism has seen growing interest due to its numerous advantages. It allows travellers to access remote or restricted locations, reduce environmental impacts of tourism, and provides alternatives to those with physical or financial limitations that may prevent them from traditional travel experiences.

Technologies Used in Virtual Tourism

Virtual tourism has experienced a significant surge in popularity due to advancements in technology which have made it more accessible and immersive. The primary technologies utilised in virtual tourism fall under three main categories:

  • Virtual Reality
  • Augmented Reality
  • 360-Degree Videos

Virtual Reality

Virtual Reality (VR) is a technology that allows users to immerse themselves in a computer-generated environment. With the use of VR headsets and motion sensors, tourists can experience a digital simulation of a real-world location.

This technology has proven to be particularly helpful for individuals who, due to physical or financial constraints, are unable to travel. They can enjoy the feeling of being in different countries by simply putting on a headset and venturing into a virtual world.

Augmented Reality

Augmented Reality (AR) is another technology used in virtual tourism, which overlays digital information onto a real-world environment. By using AR, travellers can experience an enhanced version of a destination through the use of their smartphone or tablet.

For example, they can point their device at a historical building and receive information about its history, architecture, and significance. This technology can both educate and entertain tourists, offering an additional layer of context to their travels.

360-Degree Videos

360-degree videos are a type of digital media content that allows viewers to experience a panoramic view in every direction. These videos are often captured using special cameras, creating an immersive visual experience.

For virtual tourism, 360-degree videos give viewers the opportunity to explore a location remotely while still feeling like they are physically present at the site. These videos can be viewed with VR headsets or through a web browser, making them accessible to a wide range of users.

Benefits of Virtual Tourism

Virtual tourism offers a wide range of advantages, enhancing the overall travel experience by overcoming practical challenges and promoting sustainability. This section elucidates the primary benefits of virtual tourism, spanning accessibility, sustainability, education, and training.


Virtual tourism addresses various accessibility concerns, enabling individuals who may face physical, financial or time constraints to enjoy travel experiences. These include:

  • People with disabilities or mobility challenges can explore destinations without physical barriers
  • Individuals with limited time or resources can visit multiple locations without incurring significant costs or travel time
  • Those who are apprehensive about travelling or experiencing new cultures can gain exposure to new environments, building confidence for potential future trips


As a responsible form of tourism, virtual tourism minimises the environmental impacts of traditional travel, contributing positively towards global sustainability efforts. Key sustainable benefits include:

  • Reduced carbon emissions from decreased air and ground transportation
  • Fewer adverse effects on local ecosystems and wildlife
  • Decreased waste production and contribution to overtourism in popular destinations

Education and Training

Virtual tourism provides valuable opportunities for education and training, allowing users to immerse themselves in different cultures or historical contexts. Some examples include:

  • Virtual recreations of historical events, enabling users to better understand and empathise with past situations
  • 3D models and interactive tours of museums or cultural heritage sites, enhancing visitor engagement and education
  • Vocational training in the tourism and hospitality industries, using virtual simulations to teach practical skills and customer service

Who Can Virtual Tourism Help

Virtual tourism has the potential to benefit a wide range of individuals who may face barriers to traditional travel experiences.

In this section, we will explore various groups that can benefit from virtual tourism, including people with disabilities, elderly people, students, and educators.

People with Disabilities

Individuals who have disabilities may encounter difficulties when travelling due to various factors such as limited accessibility or accommodating travel services. Virtual tourism offers accessible alternatives, allowing these individuals to:

  • Immerse themselves in new destinations from the comfort of their own home
  • Explore tourist attractions without physical barriers
  • Participate in tourism experiences without the need for additional assistance or support

Elderly People

The elderly population is another group that can benefit from virtual tourism. Age-related limitations, such as decreased mobility or chronic health conditions, can impede their ability to travel. Virtual tourism enables elderly people to:

  • Discover new places without physical strain
  • Gain mental stimulation through interactive experiences
  • Reminisce about previous travels through digital recreations

Students and Educators

Virtual tourism also offers valuable opportunities for students and educators. Schools can incorporate virtual travel experiences into curriculum, providing them with:

  • An affordable way to engage with different cultures and locations
  • The opportunity to develop collaborative skills through interactive group tasks
  • An immersive learning experience that enhances memory retention

Together, these benefits have the potential to enhance educational experiences and make learning more enjoyable for students.

Challenges and Limitations

While virtual tourism offers unique opportunities for travellers and the tourism industry, it is essential to be aware of some challenges and limitations inherent to this emerging way of exploring the world.

Technical Issues

Firstly, virtual tourism relies on technology to function seamlessly. It requires high-speed internet connections and up-to-date hardware, which might not be available to all users. Moreover, technical glitches with software applications or hardware devices can disappoint and negatively impact the virtual experience.

Lack of Human Interaction

Another challenge of virtual tourism is the lack of human interaction. Because virtual experiences are mediated by a screen, they cannot replicate the feeling of engaging with people and places in person.

Limited social interaction can lead to a less immersive and genuine experience compared to physical travel, where people engage in face-to-face conversations, share stories, and develop personal connections.

Costs and Affordability

Virtual tourism may also present issues of costs and affordability. While sometimes perceived as a more economical option compared to traditional travel, purchasing the necessary technological devices and software can strain an individual’s budget. This could prevent some potential virtual travellers from fully enjoying the benefits of virtual exploration.

Additionally, virtual tourism platforms or experiences may charge subscription fees or one-time payments for access, adding to the cost of this emerging form of travel.

In conclusion, virtual tourism brings new opportunities for exploration and learning, but it also has its share of challenges and limitations. By understanding these issues, users can better evaluate whether virtual tourism is the right choice for their travel needs, and businesses can seek ways to address and overcome these obstacles.

Future of Virtual Tourism

As technology advances, virtual tourism is set to become an even more immersive and engaging experience for travellers. This section delves into emerging technologies and increased adoption that will shape the future of virtual tourism.

Emerging Technologies

New developments in technology continue to enhance the virtual tourism experience. Some of these include:

  • Augmented Reality (AR): Combining real-world environments with computer-generated elements, AR can create an interactive and immersive experience for virtual travellers.
  • Virtual Reality (VR): Advanced VR headsets provide fully immersive 3D environments, allowing users to feel as if they are physically present in a specific location or event.
  • Haptic technology: Incorporating touch feedback into virtual experiences, haptic devices can help users feel the textures and surfaces of the environments they explore.

In addition to these technologies, AI-powered travel guides and natural language processing may also play a significant role in enhancing and personalising the virtual tourism experience.

Increased Adoption

As awareness of virtual tourism grows, its adoption is expected to increase across various sectors:

Industry Application
Education Virtual field trips and cultural exchange programmes
Healthcare Therapeutic benefits, relaxation, and stress relief
Corporate Team building activities and remote employee engagement
Travel and hospitality Virtual tours for trip planning and marketing efforts

As virtual tourism continues to evolve, both emerging technologies and increased adoption will impact how people experience and engage with travel in the future.

Picture of Phil


I’m the resident head of comms and partnerships here at Draw & Code. I work on strategy, sales, marketing and other vital areas at a studio that was founded on a dream and has spent the intervening decade trying to make that dream come true. I believe that immersive and interactive technologies are impacting on our lives and being in the epicentre of this industry makes every day a thrill.

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