PR – Toyota Innovation Lab Mixed Reality Product Launch
Draw & Code are proud to reveal the Toyota Innovation Lab – a launch experience for the new Toyota Urban Cruiser. This mixed reality product launch uses FanPort, Draw & Code’s patented technology. Liverpool, UK – February 2026 – Immersive experience studio Draw & Code was appointed by global creative agency VIRTUE to create an interactive […]
PR – Draw & Code Announce Mission: Sketch Immersive Installation
Draw & Code are proud to announce our latest project – Mission: Sketch for NASA’s Space Center Houston. This is a press release introducing our role in this exciting immersive installation at the famed attraction. Liverpool, UK – June 2025 – Mission: Sketch, a groundbreaking permanent exhibit at Space Center Houston, the official visitor’s center […]
Meta Connect – What Is The Meta Quest 3S?
Meta Connect 2024 was not packed with surprises, with many of the products and talking points widely predicted by the XR cognoscenti. But it made up for it with perhaps the most comprehensive true AR glasses yet and the competitive price of the Quest 3S VR headset. So, what is the Meta Quest 3S? Phil […]
FanPort at AWE – A Decade In The Making
At AWE (Augmented World Expo) 2024, we revealed our breakthrough product – FanPort. Draw & Code Co-Founder and Technology Wizard John Keefe talks about how the concept behind FanPort was proven at the Californian XR gathering some years earlier… Draw & Code and 302 Interactive with FanPort at AWE 2024 It’s ten years since Draw […]
Best Alternatives to Apple Vision Pro
Do you want to get your hands on the Apple Vision Pro? If the price tag is proving to be a stumbling block or the fact it is only on sale in the US is inconvenient – fear not! Many features you are looking for are already present on rival devices. Let’s look at the […]
Draw & Code’s John Keefe at Meta Connect 2023
Meta Connect 2023 was the first in-person event from the folks formerly known as Facebook since 2019. During this time the Quest 2 has moved the VR industry along and AI has risen to be a vital technology trend. Whether you are already a developer for Quest 3 apps or you are in the […]
Finding Out What Brands Use AR For At AWE
Joining the XR Hivemind in Silicon Valley What does a first-time visitor to AWE (Augmented World Expo) think about the XR industry’s annual Silicon Valley soiree? It’s Rachael McGowan’s debut at AWE, the event where people in XR come to connect, play and get inspired. It is three days of announcements, showcases, talks and celebrations […]
Why We Are Excited To Become An Apple Vision Pro Developer
Finally an Apple XR Headset The tech world is buzzing as Apple finally unveils its long-rumoured AR headset – the Vision Pro. Revealed at WWDC (World Wide Developers Conference) on June 5th, the XR industry has a lot of hopes riding on this new device, but should we? Draw & Code’s Co-Founder and CTO John […]
Women Working in VR – It’s Slow Progress
Draw & Code’s Head of HR Gemma Dale looks at our progress towards a better gender balance in our organisation and the wider struggles faced by our industry. It’s International Women’s Day 2023 and for us at Draw & Code that is usually a time to take stock, reflect on where we are at as […]
Is Elon Musk Wrong: Rethinking AI Development Pause
Elon Musk has recently sparked debate by calling for a global pause in the development of artificial intelligence (AI). The billionaire entrepreneur, along with other tech leaders and AI engineers, has put forth arguments in favour of an immediate six-month halt in the progression of AI technology. This call for a pause has generated mixed […]