Best Alternatives to Apple Vision Pro

Apple Vision Pro Alternatives

Do you want to get your hands on the Apple Vision Pro? If the price tag is proving to be a stumbling block or the fact it is only on sale in the US is inconvenient – fear not! Many features you are looking for are already present on rival devices. Let’s look at the […]

Draw & Code’s John Keefe at Meta Connect 2023

Develop for Quest 3 Apps Draw & Code at Meta Connect

  Meta Connect 2023 was the first in-person event from the folks formerly known as Facebook since 2019. During this time the Quest 2 has moved the VR industry along and AI has risen to be a vital technology trend. Whether you are already a developer for Quest 3 apps or you are in the […]

Finding Out What Brands Use AR For At AWE

AWE Outside

Joining the XR Hivemind in Silicon Valley What does a first-time visitor to AWE (Augmented World Expo) think about the XR industry’s annual Silicon Valley soiree? It’s Rachael McGowan’s debut at AWE, the event where people in XR come to connect, play and get inspired. It is three days of announcements, showcases, talks and celebrations […]

Why We Are Excited To Become An Apple Vision Pro Developer

Apple Vision Pro

Finally an Apple XR Headset The tech world is buzzing as Apple finally unveils its long-rumoured AR headset – the Vision Pro. Revealed at WWDC (World Wide Developers Conference) on June 5th, the XR industry has a lot of hopes riding on this new device, but should we? Draw & Code’s Co-Founder and CTO John […]

Women Working in VR – It’s Slow Progress

Women Working in VR

Draw & Code’s Head of HR Gemma Dale looks at our progress towards a better gender balance in our organisation and the wider struggles faced by our industry. It’s International Women’s Day 2023 and for us at Draw & Code that is usually a time to take stock, reflect on where we are at as […]

Is Elon Musk Wrong: Rethinking AI Development Pause

Artificial Intelligence

Elon Musk has recently sparked debate by calling for a global pause in the development of artificial intelligence (AI). The billionaire entrepreneur, along with other tech leaders and AI engineers, has put forth arguments in favour of an immediate six-month halt in the progression of AI technology. This call for a pause has generated mixed […]

Unveiling The Future: Augmented World Expo 2023 Preview

AWE USA 2023

Hitting Up Silicon Valley for AWE2023 AWE (Augmented World Expo) USA is one of our most anticipated events to pay a visit to every year, with the most innovative minds and businesses of the tech industry coming together to rave about the cutting-edge products, discoveries and inventions in augmented and virtual technologies. With the event […]

Women In XR – It’s Slow Progress

Women in XR

Draw & Code’s Progress with Women in XR Draw & Code’s Head of HR Gemma Dale looks at our progress towards a better gender balance in our organisation and the wider struggles faced by our industry. It’s International Women’s Day 2023 and for us at Draw & Code that is usually a time to take […]

Why Nike’s Least Comfortable Shoes Could Be Its Most Profitable

Nike Metaverse

Nike Follows Form Brands are racing towards the metaverse, but how many are actually doing their homework? Chris Ward is Draw & Code’s creative production designer and he argues that Nike is set up well to embrace this emerging and evolving trend. Form follows function. This is an axiom you probably have heard of. The […]

AR Glasses – Why Are AR Developers So Excited About Them?

AR Headset

Augmented Reality Snapchat and Deloitte revealed this week that 1.5 billion people use AR frequently. Not only that, Snap showed a new version of their Spectacles wearables, this time with full augmented reality functionality. So with Snap part of a plethora of technology companies innovating in augmented eyewear, is this the time to take AR […]