Finding Out What Brands Use AR For At AWE
Joining the XR Hivemind in Silicon Valley What does a first-time visitor to AWE (Augmented World Expo) think about the XR industry’s annual Silicon Valley soiree? It’s Rachael McGowan’s debut at AWE, the event where people in XR come to connect, play and get inspired. It is three days of announcements, showcases, talks and celebrations […]
Why We Are Excited To Become An Apple Vision Pro Developer
Finally an Apple XR Headset The tech world is buzzing as Apple finally unveils its long-rumoured AR headset – the Vision Pro. Revealed at WWDC (World Wide Developers Conference) on June 5th, the XR industry has a lot of hopes riding on this new device, but should we? Draw & Code’s Co-Founder and CTO John […]
Women Working in VR – It’s Slow Progress
Draw & Code’s Head of HR Gemma Dale looks at our progress towards a better gender balance in our organisation and the wider struggles faced by our industry. It’s International Women’s Day 2023 and for us at Draw & Code that is usually a time to take stock, reflect on where we are at as […]
Is Elon Musk Wrong: Rethinking AI Development Pause
Elon Musk has recently sparked debate by calling for a global pause in the development of artificial intelligence (AI). The billionaire entrepreneur, along with other tech leaders and AI engineers, has put forth arguments in favour of an immediate six-month halt in the progression of AI technology. This call for a pause has generated mixed […]
Unveiling The Future: Augmented World Expo 2023 Preview
Hitting Up Silicon Valley for AWE2023 AWE (Augmented World Expo) USA is one of our most anticipated events to pay a visit to every year, with the most innovative minds and businesses of the tech industry coming together to rave about the cutting-edge products, discoveries and inventions in augmented and virtual technologies. With the event […]
Women In XR – It’s Slow Progress
Draw & Code’s Progress with Women in XR Draw & Code’s Head of HR Gemma Dale looks at our progress towards a better gender balance in our organisation and the wider struggles faced by our industry. It’s International Women’s Day 2023 and for us at Draw & Code that is usually a time to take […]
Why Nike’s Least Comfortable Shoes Could Be Its Most Profitable
Nike Follows Form Brands are racing towards the metaverse, but how many are actually doing their homework? Chris Ward is Draw & Code’s creative production designer and he argues that Nike is set up well to embrace this emerging and evolving trend. Form follows function. This is an axiom you probably have heard of. The […]
AR Glasses – Why Are AR Developers So Excited About Them?
Augmented Reality Snapchat and Deloitte revealed this week that 1.5 billion people use AR frequently. Not only that, Snap showed a new version of their Spectacles wearables, this time with full augmented reality functionality. So with Snap part of a plethora of technology companies innovating in augmented eyewear, is this the time to take AR […]
The G Word – XR Gimmicks are Great
The G Word Draw & Code’s Phil Charnock considers the argument of whether AR and its sister technologies are too gimmicky — or whether there is no such thing as too gimmicky. In new technology generally — and XR particularly — there is an innate distaste of the word gimmick. It’s time to dispel the […]
Philips Arc Launches – From Fun To Functional
Philips This week saw the launch of the Philips ARc – or augmented reality configurator. After debuting at ISE in Amsterdam earlier this year, alongside a Magic Leap experience developed by Draw & Code, Philips Professional Display Solutions have officially launched their ARc app for use by A/V professionals across the globe. Developed by Draw […]