MERCEDES MAGIC LEAP EXPERIENCE DEBUTS
[ TITLE ] MERCEDES MAGIC LEAP EXPERIENCE DEBUTS [ DATE ] 10/06/19 [ ENTRY ] #089 [ magic leap ] Draw & Code have developed a new experience with live events and communications agency Meet & Potato for Mercedes that utilises mixed, augmented and virtual reality. The Mercedes-Benz Vans Immersive Roadshow represents the first time […]
THE NEURON POD – DRAW & CODE’S LATEST ARCHITECTURAL VIRTUAL REALITY PROJECT
[ TITLE ] THE NEURON POD – DRAW & CODE’S LATEST ARCHITECTURAL VIRTUAL REALITY PROJECT [ DATE ] 01/06/15 [ ENTRY ] #036 [ neuron pod ] Draw & Code’s latest architectural virtual reality project is an interactive visualisation of the Neuron Pod, a spectacular building slated to be built on the grounds of Queen […]
PHILIPS ARC LAUNCHES – FROM FUN TO FUNCTIONAL
[ TITLE ] PHILIPS ARC LAUNCHES – FROM FUN TO FUNCTIONAL [ DATE ] 25/04/19 [ ENTRY ] #088 [ philips ] This week saw the launch of the Philips ARc – or augmented reality configurator. After debuting at ISE in Amsterdam earlier this year, alongside a Magic Leap experience developed by Draw & Code, […]
HOW WIZARDS UNITE WILL IMPACT AR
[ TITLE ] HOW WIZARDS UNITE WILL IMPACT AR [ DATE ] 21/03/19 [ ENTRY ] #087 [ how wizards unite ] What are AR portals and why do they matter? Phil Charnock wonders whether Harry Potter: Wizards Unite will fuel a desire for brands to experiment with this compelling augmented reality technique. Pre-registration has […]
WE TELL STORIES – WHY XR NEEDS DIVERSITY
[ TITLE ] WE TELL STORIES – WHY XR NEEDS DIVERSITY [ DATE ] 08/03/19 [ ENTRY ] #086 [ xr ] Immersive technology means you are able to place yourself inside a world, not just to peer inside it. Like all of the tech industry, XR features a diversity imbalance – is this burgeoning […]
FROM VIRTUAL TO REALITY
[ TITLE ] FROM VIRTUAL TO REALITY [ DATE ] 05/03/19 [ ENTRY ] #085 [ Neuron Pod ] Draw & Code’s Phil Charnock ponders the impact of our VR interpretation of the Neuron Pod – a daring new building that opens this week in London. Monday marked the opening of Queen Mary University’s bold […]
SIX XR INNOVATIONS AT MWC THAT ARE NOT HOLOLENS 2
[ TITLE ] SIX XR INNOVATIONS AT MWC THAT ARE NOT HOLOLENS 2 [ DATE ] 01/03/19 [ ENTRY ] #084 [ innovation ] The Hololens 2 dominated the immersive tech headlines from MWC 2019 – but what else was lurking across both the main show and the buzzing startup space 4YFN? We pick six […]
HOLOLENS 2 – THE DRAW & CODE VERDICT
[ TITLE ] HOLOLENS 2 – THE DRAW & CODE VERDICT [ DATE ] 28/02/19 [ ENTRY ] #083 [ HoloLens 2 Mwc and 4yfn ] Draw & Code have been trawling the halls at MWC and 4YFN here in Barcelona. With Microsoft’s Hololens 2 reveal being the big story for immersive tech junkies, we […]
PRESS RELEASE: SWAPBOTS COME OUT TO PLAY AT 4YFN BARCELONA
[ TITLE ] PRESS RELEASE: SWAPBOTS COME OUT TO PLAY AT 4YFN BARCELONA [ DATE ] 13/02/19 [ ENTRY ] #082 [ press release ] New UK product SwapBots, the collectible, customisable toys and game that come to life through augmented reality, will be showcasing on the UK Pavilion at 4YFN 2019. With a successful […]
PHILIPS DISPLAYS’ MAGIC LEAP EXPERIENCE DEBUTS
[ TITLE ] PHILIPS DISPLAYS’ MAGIC LEAP EXPERIENCE DEBUTS [ DATE ] 05/02/19 [ ENTRY ] #081 [ Philips ise 2019 ] Draw & Code are thrilled to announce our collaboration with Philips Displays on an exciting mixed and augmented reality installation. Developed especially for ISE 2019, the A/V industry’s premier trade show held in […]