Nike and The Metaverse

Nike and the metaverse

Like many metaverse studios, Nike has it’s eye on virtual goods. Chris, Draw & Code’s creative production designer, looks at why it makes sound business sense.

Press Release: Draw & Code To Open Second Studio

Announcement of Draw & Code's new immersive content studio opening in Malta

[ TITLE ] PRESS RELEASE: DRAW & CODE TO OPEN SECOND STUDIO [ DATE ] 23/11/21 [ ENTRY ] #043 [ Draw & Code announce a new R&D studio in Malta ] Draw & Code, one of the world’s most experienced immersive content studios, have announced an R&D and product development studio based in Malta. […]

AWE 2021 – A Flying Visit

[ TITLE ] AWE 2021 – A Flying Visit [ DATE ] 17/11/21 [ ENTRY ] #042 [ THE CONFERENCE ] Draw & Code co-founder John Keefe was once a regular visitor to Silicon Valley, but with travel limited he has been missing the West Coast. AWE (Augmented World Expo) was the initial event to […]

INTRODUCING OUR NEW CREATIVE PRODUCER

Matt Smith Draw & Code

[ TITLE ] INTRODUCING OUR NEW CREATIVE PRODUCER [ DATE ] 14/09/20 [ ENTRY ] #095 [ creative producer ] The latest addition to the Draw & Code team is Matt Smith, our new Creative Producer. Joining the studio with a wealth of experience in video games, VR, AR and architectural visualisation, Matt is a […]

NML AND DRAW & CODE WANT YOUR STORIES

Adlib Terracotta Warriors

[ TITLE ] NML AND DRAW & CODE WANT YOUR STORIES [ DATE ] 23/04/20 [ ENTRY ] #094 [ NML ] Draw & Code is collaborating with National Museums Liverpool as we craft ideas for a large-scale immersive experience that will bring the museum’s hidden gems into the public eye – and we’re calling […]

THE G WORD — XR GIMMICKS ARE GREAT!

XR Gimmicks

[ TITLE ] THE G WORD — XR GIMMICKS ARE GREAT! [ DATE ] 17/01/20 [ ENTRY ] #093 [ the g word ] Draw & Code’s Phil Charnock considers the argument of whether AR and its sister technologies are too gimmicky — or whether there is no such thing as too gimmicky. In new […]

DRAW & CODE KICK OFF 2020 BY ANNOUNCING A NEW CEO – SPENCER CROSSLEY

Spencer Crossley Draw & Code

[ TITLE ] DRAW & CODE KICK OFF 2020 BY ANNOUNCING A NEW CEO – SPENCER CROSSLEY [ DATE ] 16/01/20 [ ENTRY ] #092 [ spencer crossley ] Draw & Code are proud to announce the appointment of our new CEO. Spencer Crossley, formerly of Warner Bros Interactive Entertainment, is joining the UK studio […]

PINK FLOYD WEBAR EXPERIENCE DEBUTS

Pink Floyd Web AR

[ TITLE ] PINK FLOYD WEBAR EXPERIENCE DEBUTS [ DATE ] 15/01/20 [ ENTRY ] #091 [ pink floyd ] Sony Music Entertainment has collaborated with Draw & Code to develop a new AR (augmented reality) experience celebrating the release of Pink Floyd’s The Later Years box set. The latest WebAR technology is employed to […]

D&C AND MAGIC LEAP GO RAVING WITH SKEPTA

D&C Magic Leap Skepta

[ TITLE ] D&C AND MAGIC LEAP GO RAVING WITH SKEPTA [ DATE ] 19/08/19 [ ENTRY ] #090 [ magic leap skepta ] Draw & Code collaborated with Magic Leap and Manchester International Festival on a mixed reality experience for 21st century ravers. Phil Charnock, who DJ’d at many raves in a past life, […]

MERCEDES MAGIC LEAP EXPERIENCE DEBUTS

Mercedes Magic Leap

[ TITLE ] MERCEDES MAGIC LEAP EXPERIENCE DEBUTS [ DATE ] 10/06/19 [ ENTRY ] #089 [ magic leap ] Draw & Code have developed a new experience with live events and communications agency Meet & Potato for Mercedes that utilises mixed, augmented and virtual reality. The Mercedes-Benz Vans Immersive Roadshow represents the first time […]