PINK FLOYD WEBAR EXPERIENCE DEBUTS

Pink Floyd Web AR

[ TITLE ] PINK FLOYD WEBAR EXPERIENCE DEBUTS [ DATE ] 15/01/20 [ ENTRY ] #091 [ pink floyd ] Sony Music Entertainment has collaborated with Draw & Code to develop a new AR (augmented reality) experience celebrating the release of Pink Floyd’s The Later Years box set. The latest WebAR technology is employed to […]

DRAW & CODE KICK OFF 2020 BY ANNOUNCING A NEW CEO – SPENCER CROSSLEY

Spencer Crossley Draw & Code

[ TITLE ] DRAW & CODE KICK OFF 2020 BY ANNOUNCING A NEW CEO – SPENCER CROSSLEY [ DATE ] 16/01/20 [ ENTRY ] #092 [ spencer crossley ] Draw & Code are proud to announce the appointment of our new CEO. Spencer Crossley, formerly of Warner Bros Interactive Entertainment, is joining the UK studio […]

THE G WORD — XR GIMMICKS ARE GREAT!

XR Gimmicks

[ TITLE ] THE G WORD — XR GIMMICKS ARE GREAT! [ DATE ] 17/01/20 [ ENTRY ] #093 [ the g word ] Draw & Code’s Phil Charnock considers the argument of whether AR and its sister technologies are too gimmicky — or whether there is no such thing as too gimmicky. In new […]

NML AND DRAW & CODE WANT YOUR STORIES

Adlib Terracotta Warriors

[ TITLE ] NML AND DRAW & CODE WANT YOUR STORIES [ DATE ] 23/04/20 [ ENTRY ] #094 [ NML ] Draw & Code is collaborating with National Museums Liverpool as we craft ideas for a large-scale immersive experience that will bring the museum’s hidden gems into the public eye – and we’re calling […]

INTRODUCING OUR NEW CREATIVE PRODUCER

Matt Smith Draw & Code

[ TITLE ] INTRODUCING OUR NEW CREATIVE PRODUCER [ DATE ] 14/09/20 [ ENTRY ] #095 [ creative producer ] The latest addition to the Draw & Code team is Matt Smith, our new Creative Producer. Joining the studio with a wealth of experience in video games, VR, AR and architectural visualisation, Matt is a […]

D&C AND MAGIC LEAP GO RAVING WITH SKEPTA

D&C Magic Leap Skepta

[ TITLE ] D&C AND MAGIC LEAP GO RAVING WITH SKEPTA [ DATE ] 19/08/19 [ ENTRY ] #090 [ magic leap skepta ] Draw & Code collaborated with Magic Leap and Manchester International Festival on a mixed reality experience for 21st century ravers. Phil Charnock, who DJ’d at many raves in a past life, […]

MERCEDES MAGIC LEAP EXPERIENCE DEBUTS

Mercedes Magic Leap

[ TITLE ] MERCEDES MAGIC LEAP EXPERIENCE DEBUTS [ DATE ] 10/06/19 [ ENTRY ] #089 [ magic leap ] Draw & Code have developed a new experience with live events and communications agency Meet & Potato for Mercedes that utilises mixed, augmented and virtual reality. The Mercedes-Benz Vans Immersive Roadshow represents the first time […]

PHILIPS ARC LAUNCHES – FROM FUN TO FUNCTIONAL

Philips ISE 2019

[ TITLE ] PHILIPS ARC LAUNCHES – FROM FUN TO FUNCTIONAL [ DATE ] 25/04/19 [ ENTRY ] #088 [ philips ] This week saw the launch of the Philips ARc – or augmented reality configurator. After debuting at ISE in Amsterdam earlier this year, alongside a Magic Leap experience developed by Draw & Code, […]

HOW WIZARDS UNITE WILL IMPACT AR

HOW WIZARDS UNITE WILL IMPACT AR

[ TITLE ] HOW WIZARDS UNITE WILL IMPACT AR [ DATE ] 21/03/19 [ ENTRY ] #087 [ how wizards unite ] What are AR portals and why do they matter? Phil Charnock wonders whether Harry Potter: Wizards Unite will fuel a desire for brands to experiment with this compelling augmented reality technique. Pre-registration has […]

WE TELL STORIES – WHY XR NEEDS DIVERSITY

Ada Magic Leap

[ TITLE ] WE TELL STORIES – WHY XR NEEDS DIVERSITY [ DATE ] 08/03/19 [ ENTRY ] #086 [ xr ] Immersive technology means you are able to place yourself inside a world, not just to peer inside it. Like all of the tech industry, XR features a diversity imbalance – is this burgeoning […]