PROJECT TITLE

[ CASE STUDY ]

PROJECT TITLE

[ CASE STUDY ]

PROJECT TITLE

[ YEAR ]

2020

[ CATEGORIES ]

AR / VR / XR / R&D / MARKETING / ATTRACTION

We brought a unique Magic Leap experience to the rave of the future with Skepta and MIF.

[ CLIENTS & TECHNOLOGY ]

[ BRIEF ]

Forming the ecstatic crescendo of the renowned Manchester International Festival, DYSTOPIA987 was Skepta’s vision of a rave rebellion in a technology-dominated world.

With writing from Dawn King and spectacular immersive installations from TEM, DYSTOPIA987 was about as breathtaking and creative as an underground rave can get.

Draw & Code were enlisted by National Museums Liverpool to create an immersive experience for the China’s First Emperor and the Terracotta WarriorsImmersive exhibition. Projected AR, hand-drawn animation and VR visualisation were all utilised as we played our part in this successful cultural event.

[ PROCESS ]

As part of an array of installations and immersive theatre, Draw & Code worked directly with Magic Leap on a mixed reality experience that was intended to be a drug-free hallucinogenic trip.

The environmental posed a number of challenges to the hardware, a dark, industrial room in which Ravers would be encouraged to explore a stark, abandoned office space as the sensors in the headset overlaid a glowing, abstract layer onto their surroundings. Every movement they made created a trail of swarming 3D shapes that hung in mid-air.

With little more than a cerise pink uplight in the space allocated for the experience, the device worked impeccably. Only clouds of dry ice passing through the area gave it any trouble, but redirecting them to give the space a hazy presence rather than a full-on smokescreen cured this issue.

[ DELIVERY ]

The shows were a big success with the hashtag #Dystopia987 revealing a torrent of praise on social media – in spite of all the ravers being required to forgo their phones for the duration of the event. Only the most ‘connected’ dancers got to try the Magic Leap for themselves, but those that were selected to don the headsets loved it. There was even dancing between strangers as they got lost in the experience – it was quite the spectacle!

[ TESTIMONIAL ]

We brought a unique Magic Leap experience to the rave of the future with Skepta and MIF.

charlotte gush

//

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0 Million

[ IMPRESSIONS ]

54 Thousand

[ CAPTURES ]

800 Thousand

[ OPENS ]

30 Thousand

[ SHARES ]

ICON_TV
75 +

[ 3D MODELS ]

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x 4500

[ PRODUCT DEMOS ]

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No 0 Rated

[ PHILIPS APP ]